Case Study:

EMERGING OPPORTUNITIES IN THE PELAGIC FISHING INDUSTRY

Growth Strategy

We were commissioned to study the complex global supply chain for pelagic fish species like mackerel and herring, that are sold as inexpensive protein sources across Europe, former Soviet states, and Russia. We interviewed 18 experts from Eastern Europe, West Africa, and Scandinavia. The project examined trade flows and how key biological factors influence the buying patterns of traditional  purchasers of these fish. 

Team

  • 2 Project managers

  • 1 Analyst

  • 1 Researcher

Timeline

  • 20 Weeks

  • To provide a complete picture of this industry, we recruited key experts from Eastern European, West African, and Scandinavian countries. Their insights, combined with our in-depth research, allowed us to: 

    • Analyze years of pricing trends to understand the market dynamics over time 

    • Evaluate other critical variables such as fat levels and the value of roe (fish eggs), which significantly impact supply and demand 

    • Gain a holistic understanding of the industry by leveraging the expertise of regional specialists from diverse geographical areas 

    • Provide a clear map of emerging opportunities within the pelagic fishing industry

Project highlights

The Client

The client is a governmental organization that works with a major fishery. The study provided valuable yet difficult-to-obtain insights into this fragmented industry, allowing the client to gain a comprehensive understanding of evolving growth trends and identify significant new revenue opportunities that would have otherwise remained elusive. 

‘‘You guys nailed it. This is exactly what our members need to realize the opportunity that is out there.  There are definitely parts of the industry that are clear opportunities.’’

- Client.