George has had a career in strategy consulting in the food and consumer products space and has held significant general management roles in industry. He specializes in creating sales and marketing growth strategies for food and beverage companies and for companies in related ecosystems such as retailers, supply chain providers, and vendors of enabling technologies.

George was trained in strategy consulting at Monitor Group (Now Monitor Deloitte) where he rose from Associate to Vice President in his nine-year tenure. George lived in China and served clients across Asian markets, specializing in sales and marketing growth strategies in the food industry. 

George has served as CEO for $400 million diversified packaged food company in Australia and New Zealand, and has served as General Manager & EVP of a niche packaged food and health supplements company in the US. He has been a Director of multiple food companies including in the food, salt, coffee, and beverage space.

George holds a BA in Economics from Amherst College and MBA from University of California, Berkeley.  He is fluent in Mandarin Chinese and French.