Consumers hold rich category associations both personally and collectively and we use and image-base qualitative research approach to help consumers express their deeper thoughts, feelings and associations about the category through story and metaphor. We then aggregate the insights across consumers and present a holistic map of the mind of the consumer. This approach is proven to be robust and indicative even with a relatively small sample size, and inevitably offers brilliant new insights about the category space. 

Marketers need to articulate specific consumer behavior objectives in order to create truly actionable objectives. We create a map of the end-to-end consumer journey which helps clients realize that influencing consumer action at the moment of purchase requires changing behavior at the beginning stages of the journey. This consideration and buying process map is quantified in support of being able to size opportunities for growth. 

Most marketers are storytellers, and we create consumer persona stories which explain with rigor and richness the context, attitudes, beliefs and resultant behaviors of each consumer segment. Our approach is unique in that underlying data supporting the story of the consumer is extensive, and focuses on differences across segments which drive differential behavior.