Case Study:

MAPPING THE END-TO-END US FOOD COLD CHAIN

Growth Strategy

We were hired by a major player in the US food cold chain to take their understanding deeper in search of unmet needs, pain points, and emerging trends. We created a quantitative end-to-end map and model of the food cold chain and identified more than a dozen areas of opportunity. In collaboration with the client, we fully developed two such opportunities into specific growth strategies.  

Team

  • 2 Project managers

  • 2 Analysts

Timeline

  • 10 Weeks

Project highlights

  • Recruited supply chain experts at food manufacturers, 3PLs, warehouses, carriers (trucking companies), food distributors and wholesalers, food retailers, and foodservice companies. 

  • Analysis created a quantitative end-to-end pallet-based model quantifying volume of refrigerated and frozen storage and velocity of pallet movement in each leg of the entire cold chain. 

  • Also identified and dimensionalized multiple areas of friction and frustration, highlighting opportunities for the client. 

The Client

The client is a major international provider of refrigeration equipment serving the HVAC needs of commercial buildings, including cold storage warehouses, and a provider of mobile refrigeration units used in truck, rail and ocean shipping.   

‘‘Our executive team is highly motivated by growth, and you have helped us see how emerging technology offers a unique growth opportunity based on our existing assets and capabilities. We are moving forward with investments in this space pursuant to our work with you.’’

- Client.