Brickyard Associates is a boutique strategy consulting firm which provides unique, growth-oriented insights into the food industry.
Our research approach is built on a foundation of Targeted Expert Research, and on hypothesis-driven qualitative and quantitative consumer insights work.
Asymmetric Insights
GROWTH STRATEGIES FOR FOOD, BEVERAGE AND CONSUMER PRODUCTS COMPANIES
B2B
Targeted Expert Research
We create customized growth strategies for food and other consumer products companies based on insights from subject matter experts. The foundation of our approach to helping companies grow is interviewing industry insiders who have specialized expertise which will help your business. We combine insights gathered in targeted interviews with secondary research, analysis of client data, and a serious dose of practicality. This yields growth strategies for clients which are customized, useful, and actionable.
SERVICES
Voice of the Customer & Customer Personas
Industry Benchmarking, Trends and Best Practices
Channel and Pricing architecture
Scenario planning
Market sizing
Consumer
Asymmetric consumer insights
Our approach to understanding the consumer starts with a qualitative exploration of the emotional and psychological associations held by the consumer about the category. We then pursue an understanding of the end-to-end consumer journey with an eye toward identifying a consumer behavioral objective which aligns with our objectives. Once an informed hypothesis is developed, we build on that foundation with rigorous quantitative data. This allows us to create a robust consumer persona and to map and quantify the market for all segments.
SERVICES
The Mind of the Consumer
Consumer Journey
Consumer Persona
Quantifiable Segmentation