Targeted Expert Research

Customized growth strategies for consumer products and services companies based on insights from subject matter experts

The foundation of my approach to helping companies grow is interviewing industry insiders who have specialized expertise which will help your business. 

I combine insights gathered in targeted interviews with secondary research, analysis of client data, and a serious dose of practicality gained from many years of P&L responsibility as a company CEO and COO.  This yields growth strategies for clients which are customized, useful, and actionable.

Strategy consulting is about identifying opportunities that suit who you are, what you want, and which are appropriate to your budget, risk appetite, and personality.  It is, by definition, a bespoke service.  My approach uses frameworks and processes which I have refined over the years, but they are always populated with your particulars, your opinions, and produce an outcome which you choose. It’s your strategy. It’s gotta suit you.

Services:

• Market Assessment and quantification

• Go to Market strategy

• Voice of the Customer research

• Competitor and Industry Best Practice Benchmarking

• M&A Due Diligence support

• Path to Purchase/ Customer Journey

• Activation Strategy and ROI

• Channel Strategy

• Pricing Architecture

• Scenario Planning

• Strategy Facilitation

e-mail me at george@brickyardassociates.com me for a free 8-page guide on how to run your own strategy facilitation workshop